That’s So Maven
Customers want what they want. Companies can either adapt to ever-changing consumer demands or be left in the dust!
One example of changing consumer demands is in the automotive industry. As time goes on, fewer and fewer people become interested in getting their driver’s license despite owning a vehicle. According to the Federal Highway Administration, between 1998 and 2008, there was an 18.1% drop in the number of teenagers who got their driver’s license, and this number still continues to decrease.
Thanks to a new generation of car buyers, companies like Uber, and Google’s driverless cars, the automotive industry is changing and automotive companies are changing too. Most recently, General Motors announced their new car-sharing program: Maven.
“With more than 25 million customers around the world projected to use some form of shared mobility by 2020, Maven is a key element of our strategy to changing ownership models in the automotive industry,” says Julia Steyn, General Motors VP of urban mobility programs.
Maven will be launched in Ann Arbor, Michigan, but there are plans to expand the service in the future. It is free to join, every vehicle includes a fuel card, there are both hourly and daily rates, and insurance is included.
Here’s how it works:
- With your phone and the app, find and select a registered car in your area
- Start the engine (can also be done from your phone)
- Fill up with the fuel card
- Return the car
GM isn’t the only manufacturer positioning itself for the change; BMW has DriveNow, Audi has Audi unite, and Tesla has recently announced Summon: an app that actually allows you to use your phone to summon your Tesla.
In a world where technologies and trends are always changing, the automotive industry is one industry that seems to be staying ahead of the curve.