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Tag: Website Product Features

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If you have ever shopped on sites like Amazon, eBay, or Expedia, you are likely familiar with the concept of recommendation marketing. However, you may not know just how effective this type of marketing is. In fact, Amazon’s recommendation engine generates 35% of their revenue and according...

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Website Personalization

As a millennial, I can admit that I come from a generation of people that like to feel recognized. Afterall, we are the Netflix-watching, Starbucks-drinking, everyone-is-special generation. If you don’t believe me, here are some stats: According to a study by Janrain, 74% of people get frustrated...

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Geo-Fencing vs Geo-targeting

The terms Geo-Fencing and Geo-targeting, are increasingly being used, but are not clearly being explained and differentiated. We decided to shed some light on these two similar, but distinct terms. Definition of Website Geo-Fencing Geo-Fencing is essentially a virtual perimeter that you can draw...

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