Reputation Archives - Strathcom Media

What Are Citations? or, Don’t Sleep On Your “NAP”

January 31, 2020
0 Comments

If you’re anything like me the mere mention of a “citation” conjures up awful memories of late nights in university, vainly skimming dense academic papers at 4AM in an attempt to find a source to shoehorn—I mean reference—into a paper due at 6, while my body waged an internal war due to too much...

“They Came Highly Recommended!”: The Changes to Facebook’s Review System

September 24, 2018
0 Comments

Life used to be simpler, before social media democratized everything—including criticism. Now while this can be a good thing (in theory), allowing all consumers to have a voice is an incredibly difficult system to police. Arguably the most famous —slowly becoming infamous— review site Yelp has faced...

Trust Us: Using your Site to Build Credibility

August 20, 2018
0 Comments

For any business, credibility is key in maintaining a high level of customer service and, in turn, a high level of customer loyalty. This is especially important for the automotive sales industry, the long-time favourite butt of many a joke aimed at the quintessential “used car salesman” and his...

Driving the Market: What Millennials Look For When Buying Cars

July 4, 2018
0 Comments

How can you best maximize your chances for sales success and brand loyalty, vs. losing sales opportunities in both the short and long-term? For starters, this can be done by having a deeper understanding of the preferred car shopping experience that today’s customer is looking for, both online and...

Reputation Sanitation and the Importance of Gold Stars and Good Responses.

April 30, 2018
0 Comments

In an increasingly interconnected world, a business’ online presence has never been more important. Your star-rating on Google or Facebook can have a real and deciding influence on consumers at a critical point in the purchase decision-making process. Sure, I might not be telling you anything you...

Reputation Management & How Dealers Can Use It To Make More Money

April 19, 2017
0 Comments

2016 was the beginning of the big push toward establishing your dealership’s brand and ‘brand management’, and it has only continued in 2017. What most dealerships seem to miss is the difference between their brand and their reputation (or that there is a difference in the first place). Your brand...

Tag: Reputation