Dilbert’s friend Wally, the perpetual voice of reason. Last week, we hosted a webinar to discuss How to Merchandise Your Inventory Effectively. In this webinar, we talked about the fundamentals of e-commerce websites, different variations of structuring your inventory listings, and Strathcom’s...

Vehicle descriptions are a big part of user engagement on a website. Users are more likely to click and on a car when they see a write up that points out why they should buy that car. So what really grabs a viewer’s attention? CAPITALIZED LETTERS? Listing an essay size amount of package options...

“DOHC with VarioCam Plus variable valve timing, 8 s., sequential automatic transmission” Huh? Every industry has its own jargon, and the automotive industry is no exception. In fact, insider jargon at car dealers is so prevalent that if you search “car dealer jargon” in Google, you will...

Merchandising your inventory to suit today’s customer is not just hard, it’s downright painful. You need to take over twenty great photos of a clean car that just arrived as a trade-in or off the transport truck. It needs to be VIN decoded and have all the equipment and options added....

Imagine selling a customer on a vehicle before they even send you a lead. Sound too good to be true? Well, correctly merchandizing your vehicles does just that. You can teach, market to, and create desire in a customer just by how you present your vehicles online. (Especially if your competition...