Performance Metrics Archives

How Content Marketing Can Impact Crawl Frequency

December 21, 2019
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Comparing Apples To, Well, Faster Growing Apples We’ve often speculated about how consistent content marketing would affect how often Google crawls a site (more on that later), and hypothesized the benefits it would provide, specifically to organic traffic. Sadly, we hadn’t had the opportunity to...

When Numbers Talk: What Defines Success in a Marketing Campaign Report?

August 29, 2018
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Not everyone is into numbers—and that’s fair. For some people, the math can be annoying because it’s hard to understand, confusing as hell, and I often wondered if I’d ever use it in my life again (which is why I hated it so much in school). But much like my own math teachers and Shakira’s hips,...

Last-Click Attribution is Fake News

December 1, 2017
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The Stats: Conversion Rates, Goals & Assists My personal favorite Wayne Gretzky statistic? If you take away all his goals and just count his assists, he would still have more total points in the NHL than any other player’s goals and assists. Combined. It is worth noting, however, that a certain...

Clarity on Conversions: what is actually being reported to you? Leads?

May 8, 2017
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Do you know exactly what your online providers call a conversion? What they call a lead? If you cannot definitively answer that question it might be time to have a chat with them. Although there seems to be endless oversight in the automotive industry, there is no industry standard for what we call...

What IS Attribution Modeling?

February 16, 2017
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Ever wonder why the conversion data in your Analytics account is different from AdWords? That is because of attribution modeling. An attribution model is a rule or multiple rules that are assigned to different touchpoints in a conversion path. Consumers may interact with multiple touchpoints during...

Bounce Rate: The Misunderstood Metric

August 23, 2016
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Today the internet is celebrating it’s 25th birthday. In the early days, when people were still learning what makes the internet tick, they kept hearing about one metric: bounce rate – bounce rate – bounce rate. We were told that this was the metric we need to keep an eye on. High bounce rate...

Tag: Performance Metrics