Paid Search Ads Archives - Page 2 of 7

Cool (or Creepy?) Ways to Target Your Audience

June 25, 2018
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Ever wonder why after you’ve look at a pair of shoes online, you’re continuously haunted by ads for that store, or similar products? This is the beauty, and precision, of advertising in the digital world. And while many people have an issue with this invasion into their online privacy, whether this...

Are Your Ads Mobile-Friendly?

June 13, 2018
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We’ve all heard it before, “the world is going mobile”. But that’s old news. As a matter of fact, the world is not going mobile — it’s already there (and that’s not just my opinion either). According to a recent study done by comScore, Canadians spend 59% of their total internet time on their smartphone....

What? There Are Other Competitors Advertising?

May 16, 2018
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How to Compete When the CPCs Are High. In the automotive marketing industry every day is a battle. Just as it’s a battle as a consumer to find the perfect car; from navigating the internet, wondering if you can trust your friend’s recommendations that he or she claims will get you the perfect...

The Key Benefits of Google’s Local Pack Ads

March 16, 2018
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Think of the last time you were out and about and found yourself in need of a good or service. Maybe you weren’t familiar with the area or just wanted to find the closest location. Our first instinct is to Google the answer, and with the Local 4-Pack, you are able to see at a glance a map with a selection...

Last-Click Attribution is Fake News

December 1, 2017
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The Stats: Conversion Rates, Goals & Assists My personal favorite Wayne Gretzky statistic? If you take away all his goals and just count his assists, he would still have more total points in the NHL than any other player’s goals and assists. Combined. It is worth noting, however, that a certain...

3 Misconceptions About Ad Quality According to Google

May 15, 2017
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In a recent edition of Google Best Practices they laid out the difference between auction-time quality and the 1-10 quality score. Regarding your quality score, here are 3 things that matter: The User’s Device Relevance Performance on Related Keywords I don’t think that there is anyone...

Tag: Paid Search Ads