On-Page SEO Tactics Archives

What Are Citations? or, Don’t Sleep On Your “NAP”

January 31, 2020
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If you’re anything like me the mere mention of a “citation” conjures up awful memories of late nights in university, vainly skimming dense academic papers at 4AM in an attempt to find a source to shoehorn—I mean reference—into a paper due at 6, while my body waged an internal war due to too much...

Zero-Click SERP Changes: Deduplication Update

January 24, 2020
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Gotta Catch ‘Em All: Except When You Can’t iStock thinks this is a photo of Dolly the cloned sheep. I think it’s two sheep photoshopped onto a field. I’ll admit it now: I can be a bit of a cynic from time to time. However, I pride myself in not being a “glass is half empty,” tinfoil...

Why is My Dealership Not Outranking My Competition in Search?

November 18, 2019
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We all want to be number 1 at what we do, whether you’re LeBron James chasing down Michael Jordan, Nelly or a dealership outselling its competition. But it takes a lot of work to be number 1 in any field and outrank competitors, especially in the automotive industry, which always invites a...

Clout is the New Click: Strategizing for Zero-Click SERPs

August 12, 2019
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“Yes, we’ll let you crawl us, you just make sure to give us credit when we give you the data. […] We [SEOs] made Google just as much as they made us, and all they owe us is what they promised at the outset: traffic and credit.” This is one of the most apt descriptions of the relationship between...

Google Knows Everything–Including Your Dealership Location

September 28, 2018
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One of the most popular SEO requests we see from dealerships across Canada is to take all of their pages and add groupings of text that list all of the cities, towns, or local areas that they “serve.” Sometimes it’s simply the local areas around them (especially for dealerships that are located in...

Chess, Not Checkers: Why Your Dealership Needs a Digital Strategy

September 19, 2018
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When most dealerships are faced with the question, “Does your business have a digital strategy?”–the usual answer is (hopefully), “Yes, of course!” And this would be great, but are you truly utilizing this strategy? Or, even worse, are you not using a strategy at all? We’re not saying that...

Tag: On-Page SEO Tactics