Since Google has announced the types of online moments most relevant to a customer, we need to understand what our market is doing on our websites. The sooner we can deliver the information they want, the more useful we become to our users. One of the ways to identify these online moments is to dive...

It used to be easy to tell who was looking at your vehicles. You could glance over at the people who were strolling through your lot or poking around the showroom and see that your customers were typically male, aged 35 – 44 and liked really big trucks for hunting or fishing (if you’re...

Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic. More importantly, it can measure your website leads and it’s free! By learning to read and interpret the metrics in Google Analytics you will be able to make informed decisions...