Google Tools Archives - Page 2 of 4

7 FREE Google Tools to Start Taking Advantage Of

August 29, 2016
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Did you know that Google has several FREE tools that they have made available to all users to see how they are performing online? Here are 7 of the best to help you be more effective online: Google Analytics: Probably one of the most powerful Google tools that you can use, and if you don’t have...

Bounce Rate: The Misunderstood Metric

August 23, 2016
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Today the internet is celebrating it’s 25th birthday. In the early days, when people were still learning what makes the internet tick, they kept hearing about one metric: bounce rate – bounce rate – bounce rate. We were told that this was the metric we need to keep an eye on. High bounce rate...

Keyword Opportunity Analysis

July 5, 2016
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The main question answered with an opportunity analysis on new keywords is: ‘How can I spend my money and not have it drowned out by competitors?’ If a search query involves the make of a vehicle, you can almost guarantee that ‘OEM’ and at least one other OEM-related keyword...

Google Announces Allo & Duo – What does that mean for Google Hangouts?

June 7, 2016
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With the announcement and upcoming launch of Google’s all new mobile-only chat app Allo and Duo, will that be the end of Google Hangouts? No way! Google has confirmed that Google Hangout is a separate “standalone product” and it will continue to run with no interference from Allo...

Marketing Decisions Based on Data; Seems Simple, Right?

April 15, 2016
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Every manager and business owner out there knows that marketing decisions often need to be made quickly, and so we often rely on our intuition to guide us. The problem is that our intuition can easily deceive us. By not asking the right questions and by allowing emotion to permeate the decision-making...

Google Analytics 360

April 12, 2016
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Looking for a way to deep-dive into your customer data and take Google Analytics one step further? Introducing the new Google Analytics 360. This new premium paid, enterprise-level solution is designed to help businesses just like yours integrate all of your customer data into one platform so you...

Tag: Google Tools