Google Tools Archives - Strathcom Media

Reframing the Car Buying Journey, with Google Lens

December 10, 2019
0 Comments

Like all things in this world, our adoption of new technology necessitates a bit of balance. While it’s okay to question how something like a Google Home might process your most intimate personal information, I generally tune out around Christmas dinner when my uncle Steve starts talking about Mark...

Analyze This!: New Features in Google Analytics

July 20, 2018
0 Comments

In the 70s people hung out at roller disco rinks wearing bellbottom jeans and big perms. In the 80s they hung out at the arcade, and acid-washed denim was all the rage. Fast forward to 2018 and all the cool kids are wearing morose, Zuckerberg-esque heather grey hoodies, sitting in independent coffee...

What’s New and Exciting in Google Analytics for 2018?

January 31, 2018
0 Comments

We as customers have very high expectations for relevant and customized content from businesses. Google is always trying to improve and understand the user’s journeys and find new ways to deliver us that data. According to Google, almost 90% of marketing executives say that understanding user journeys...

Analytics Intelligence

July 31, 2017
0 Comments

Google Analytics is releasing an update that will make it much easier and quicker to find the data you need. The new tool Google Analytics will be rolling out is called: Analytics Intelligence. Analytics Intelligence will allow you to type in what it is you are looking for and give you those results....

Changes to Google’s testmysite Tool

July 3, 2017
0 Comments

No, you are not imagining things – Google’s testmysite tool has been given a bit of a face lift. If you want a quick way to see how your site is performing on mobile, Google’s testmysite tool provides a quick overview. It can tell you in seconds if your website takes over 5 seconds...

Updates to AdWords Keyword Planner

September 1, 2016
0 Comments

The AdWords Keyword Planner tool is one of the best resources used by advertisers to pinpoint new opportunities and substantiate investment into paid search campaigns. Earlier this month, Google announced an update to the tool that would require users to have an active AdWords campaign in order to...

Tag: Google Tools