Google Display Advertising Network Archives

Enhance Your Display Campaigns with Custom Intent Audiences

July 18, 2018
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Like my diet, the Google Display Network can be a bit hit or miss. For those that need a quick refresher, think of the Display Network as a passive form of advertising where, unlike traditional search advertising, Google gives advertisers the opportunity to place ads on a variety of sites or apps...

Cool (or Creepy?) Ways to Target Your Audience

June 25, 2018
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Ever wonder why after you’ve look at a pair of shoes online, you’re continuously haunted by ads for that store, or similar products? This is the beauty, and precision, of advertising in the digital world. And while many people have an issue with this invasion into their online privacy, whether this...

The New Google Ad Formats are Here!

July 26, 2016
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We are living in a mobile-first world, and Google is now making it easier to succeed in this mobile-first world. Back in May, Google announced some huge changes to their ad platform. To make up for the removal of right-hand text ads, Google introduced Expanded Text Ads and Responsive Display Ads....

Dynamic Remarketing 101

January 6, 2016
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Is it fair to expect to convert visitors on their first visit to a website? According to Hub Spot, approximately 96% of visitors that come to a website are not ready to buy….yet[i]. For the casual browser who is looking for more information, offering the visitor relevant information to keep them...

How to Custom Target (and Poach) More Car Shoppers with Google’s New Affinity Audience Ads

November 13, 2014
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On October 7th, Google started rolling out a new way for marketers to custom-target potential customers through the Google Display Network—an immense group of websites, blogs, news sources, and Google services like Gmail and YouTube that feature Google ads.

Dynamic Remarketing: Taking Mind Reading to a Whole New Level

October 2, 2014
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Often, there are bonus advertising opportunities available through AdWords—opportunites exclusive to e-commerce websites.

Tag: Google Display Advertising Network