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Tag: Google Analytics

7 FREE Google Tools to Start Taking Advantage Of

Did you know that Google has several FREE tools that they have made available to all users to see how they are performing online?  Here are 7 of the best to help you be more effective online: Google Analytics: Probably one of the most powerful Google tools that you can use, and if you don’t have...

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Bounce Rate: The Misunderstood Metric

Today the internet is celebrating  it’s 25th birthday. In the early days, when people were still learning what makes the internet tick, they kept hearing about one metric: bounce rate – bounce rate – bounce rate. We were told that this was the metric we need to keep an eye on. High bounce rate...

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Marketing Decisions Based on Data; Seems Simple, Right?

Every manager and business owner out there knows that marketing decisions often need to be made quickly, and so we often rely on our intuition to guide us. The problem is that our intuition can easily deceive us. By not asking the right questions and by allowing emotion to permeate the decision-making...

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Google Analytics 360

Looking for a way to deep-dive into your customer data and take Google Analytics one step further? Introducing the new Google Analytics 360. This new premium paid, enterprise-level solution is designed to help businesses just like yours integrate all of your customer data into one platform so you...

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What is Bounce Rate? (And What It Isn’t)

Have you ever gone to a party, and thought, “Nah, this is boring. Let’s bounce!”? Maybe the music was too loud, maybe they were out of beer—maybe you showed up to the wrong house! Anyway, the record will show that you arrived at the doorway, made a quick impression, and then...

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