Google Ads Archives - Strathcom Media

Reframing the Car Buying Journey, with Google Lens

December 10, 2019
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Like all things in this world, our adoption of new technology necessitates a bit of balance. While it’s okay to question how something like a Google Home might process your most intimate personal information, I generally tune out around Christmas dinner when my uncle Steve starts talking about Mark...

Having Issues Generating PPC Leads? Review These Great Ideas

September 26, 2018
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Every aspect of your business is important, and you want to see a return on every dollar you spend—whether you’re a small, mom & pop business or a giant multinational. This includes your online advertising. While it can be disheartening when you don’t see the results you’re after, keep your head...

To OEM or Not to OEM? That’s the Advertising Question

September 10, 2018
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As an automotive dealer you’ve got a lot to worry about. No doubt, when it comes to your business’ online advertising you’ve got a keen interest in sharing the most effective message that’ll have the most impact in service of your business goals—to sell cars. At your dealership, you’ve got a certain...

Finding SEM-o: When You Can’t Find Your Search Ads

September 3, 2018
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I tend to walk around randomly during phone calls. A few years ago, I realized this as I saw my reflection in the glass patio doors and saw myself walking along the top of the couch. No idea why, but I’m at peace with this. I even move around absentmindedly on short calls, such as activating a new...

You Ask We Answer: Paid Search

August 30, 2018
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Welcome to a brand-new installment of “You Ask, We Answer!” (*still waiting on that production budget, Bill*). We know navigating the vast tapestry of the internet can sometimes be difficult and a little overwhelming, which is why we host our weekly webinars for you to up your online savvy without...

When Numbers Talk: What Defines Success in a Marketing Campaign Report?

August 29, 2018
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Not everyone is into numbers—and that’s fair. For some people, the math can be annoying because it’s hard to understand, confusing as hell, and I often wondered if I’d ever use it in my life again (which is why I hated it so much in school). But much like my own math teachers and Shakira’s hips,...

Tag: Google Ads