The Titanic didn’t change directions easily. It changed directions almost reluctantly, because A) it was an ordeal to maneuver such a large vessel, and B) the staff didn’t want to cause concern among the wealthy elites on board (and I don’t have to tell you how that worked out; James...

We’re all familiar with Facebook and that 18 million of us Canadians visit the site daily, but what’s in it for the dealership? As a dealership, can you utilize Facebook and all of its data for more than likes and shares? Some dealers have remained skeptical and think successful advertising on Facebook...

Facebook. What started out in a college dorm room has since grown into one of the largest advertising platforms available. Yet, there are many companies that still do not realize the potential Facebook has to offer their business. One common objection we hear about Facebook advertising is “I’m...