EAT (Trust) Archives - Page 2 of 3

Reputation Management & How Dealers Can Use It To Make More Money

April 19, 2017
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2016 was the beginning of the big push toward establishing your dealership’s brand and ‘brand management’, and it has only continued in 2017. What most dealerships seem to miss is the difference between their brand and their reputation (or that there is a difference in the first place). Your brand...

Online Presence: why it is vital in today’s car buying process

February 22, 2017
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As consumers, we have more information at our fingertips than ever before. It’s no doubt that the research process during the car buying experience has changed dramatically. According to studies by Google, “consumers in their early research moment, such as which car-is-best or is-it-right for me...

Leaving a Google Review Just Got Easier

April 19, 2016
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We all know how important online reviews are, and Google just made it easier for users to leave reviews on your Google+ page. Google+ accounts are no longer required for leaving reviews, and Google is now allowing users with just a Google account to leave reviews. Users now have the ability to use...

Testimonials: Are They Still Relevant?

April 1, 2016
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Are your website or marketing campaigns failing to generate business? How do you convince uncertain buyers that your product and services meet their needs and expectations? How do you persuade them that they are right to call on your services and right to trust you? One of the most effective ways...

The Importance of Dealership Reviews

March 1, 2016
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Online reviews can have a major impact on your business. They can increase rankings within local search engines, and be the deciding factors for consumers choose to shop at your business over another. Here are some interesting and important statistics regarding the importance of having an online...

Facebook Best Professional Service – What It Means To You

January 4, 2016
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Facebook, being the largest social media network (with about 1.5 Billion active users) has always tried to close the gap between their users and other sites. The more they can roll into facebook the more time their users will spend on facebook. This is why it was no surprise when facebook took a giant...

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