EAT (Expertise) Archives - Strathcom Media

What Are Citations? or, Don’t Sleep On Your “NAP”

January 31, 2020
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If you’re anything like me the mere mention of a “citation” conjures up awful memories of late nights in university, vainly skimming dense academic papers at 4AM in an attempt to find a source to shoehorn—I mean reference—into a paper due at 6, while my body waged an internal war due to too much...

Clout is the New Click: Strategizing for Zero-Click SERPs

August 12, 2019
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“Yes, we’ll let you crawl us, you just make sure to give us credit when we give you the data. […] We [SEOs] made Google just as much as they made us, and all they owe us is what they promised at the outset: traffic and credit.” This is one of the most apt descriptions of the relationship between...

Chess, Not Checkers: Why Your Dealership Needs a Digital Strategy

September 19, 2018
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When most dealerships are faced with the question, “Does your business have a digital strategy?”–the usual answer is (hopefully), “Yes, of course!” And this would be great, but are you truly utilizing this strategy? Or, even worse, are you not using a strategy at all? We’re not saying that...

Strathcom Media Content Marketing Services Available Now!

August 3, 2018
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Strathcom is proud to offer a variety of Content Marketing packages designed to increase the authority of your brand’s online presence, and are tailored to meet your dealership’s goals. Exciting stuff!

If You Only Make One SEO Goal in 2018, It Should Be This

January 19, 2018
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Most dealers are bewildered by the concept of search engine optimization, and it’s not hard to see why. SEO is a constantly changing landscape, and tactics that may have sat at the forefront long enough for them to learn about it are frequently relegated to the back bench no sooner than the dealers...

Online Presence: why it is vital in today’s car buying process

February 22, 2017
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As consumers, we have more information at our fingertips than ever before. It’s no doubt that the research process during the car buying experience has changed dramatically. According to studies by Google, “consumers in their early research moment, such as which car-is-best or is-it-right for me...

Tag: EAT (Expertise)