EAT (Authority) Archives - Strathcom Media

What Are Citations? or, Don’t Sleep On Your “NAP”

January 31, 2020
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If you’re anything like me the mere mention of a “citation” conjures up awful memories of late nights in university, vainly skimming dense academic papers at 4AM in an attempt to find a source to shoehorn—I mean reference—into a paper due at 6, while my body waged an internal war due to too much...

Google My Business (GMB) Guideline Updates: You’re Not a Business, Man

November 13, 2019
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“I’m not a businessman/I’m a business, maaaaaan.” On Kanye West’s 2005 album Late Registration, Jay-Z rapped the line above, which would quickly become a part of the pop culture lexicon. Appearing as Gary Vee-style motivational quotes, in the Instagram bios of 14 year olds flipping sneakers,...

You Ask, We Answer: Google My Business

August 16, 2018
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Welcome back to another installment of “You Ask, We Answer!” (*intense music plays*). Because when you’ve got questions, we won’t rest until we find the answers. Well, there was that one time when one of the temps fell asleep while searching for the answer, but we doused them...

Optimizing your Dealership’s Online Presence with Google

August 6, 2018
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Fact: today’s car shoppers do most of their research online before even stepping foot in a dealership. So the older generation can complain about “those darn millennials being on their smartphones” all they like, but those smartphones are influencing their purchasing decisions. According to Google,...

Businesses, It’s Time to Go APE Over Google My Business’ New API!

May 11, 2018
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Google’s omnipresent HAL9000-esque eye is trained on all things mobile these days, and when it noticed that local search on mobile devices is growing faster than mobile search overall, well, you better believe gears started turning. In response to the remarkable 50 per-cent annual growth in mobile...

Ranking Factors That Matter for Local Search

April 23, 2018
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This blogpost is inspired by a presentation that our very own Melina, Lead Organic Strategist, delivered at the 2018 Auto Remarketing Canada Conference in Toronto, and addresses why local search or SEO matters to your dealership. What Is Local Search?

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