CRO and UX are two terms that show up often when looking at analyzing and improving website performance. The practices of Conversion Rate Optimization (CRO) and User Experience (UX) may seem similar in the context of the goals you are trying to achieve, but they have unique approaches to methodology...

In an increasingly competitive market where customers demand more from you, conversions can be the key to successful leads and to driving traffic on your website. Conversion Rate Optimization, also known as CRO, is a systematic way of increasing the percentage of visitors to a website who are likely...

Opportunities exist with almost every element of your website to help convert visitors into customers. Conversions happen on more than just lead forms; they’re on your homepage, landing pages, footer, and more. So what is Conversion Rate Optimization (CRO)? It’s the data-driven process of optimizing...

I dislike getting my picture taken. I’m not sure why, that’s just how I’ve always felt. So, you can imagine how thrilled I was to renew my passport, because not only can I no longer pretend I still look like I did 5 years ago in the last picture, but I had to spend a morning waiting in line at a government...