How significantly did the Possum update impact local search results in Google? From the perspective of the local SEO results, Google’s most recent update was substantial. Some major changes resulting from this update are: 1.  City Limits: If a company’s brick and mortar location exists outside city...

After a 2 year wait, Google’s Penguin algorithm has finally been updated!  The Penguin filter was designed to capture sites that are spamming Google’s search results in ways that Google’s regular spam detection systems might not have noticed.  Previously, the Penguin filter would “catch” sites deemed...

This past Friday, Google started rolling out a long-awaited update to its Penguin algorithm. It’s been over a year since we have last seen a major update to the scammer-busting algorithm, with this latest version being unofficially dubbed “Penguin 3.0.”