Search Marketing Expo West – SMX West San Jose 2013

I’m off to the Search Marketing Expo West edition in San Jose California March 11th to 13th, 2013 and I’m ecstatic to be attending my first SEO conference. Having worked in the SEO industry since early 2010, it’s long overdue.

What is SMX?

The Search Marketing Expo is a conference for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) folks who have careers in the online marketing industry. It is three full days of over 50 sessions and keynote presentations. SMX West was created by the editors of Search Engine Land, a website that many search marketers trust to deliver credible information in the online marketing industry.

There are so many interesting sessions that I’m having a hard time deciding which to attend. My goal is to bring back the most benefits for our dealers, and I wish I could take in every single one of the talks!

SMX West Sessions

One of the talks I’m most excited for is “How To Groove To The Google Dance.”  It discusses Google’s many algorithim changes which on a near-weekly basis, and will help answer the age-old question of how to keep Google happy and save our dealer sites from the penalty list by using White Hat SEO tactics. The famous (in the SEO and SEM industry) Danny Sullivan from Search Engine Land will be moderating this talk.

Another talk that intrigues me is “The Search Police: Matt & Duanes’ Excellent Search Engine Adventure” by the ever so famous Mr. Matt Cutts, the head of Google Spam, and Duane Forester, the manager of Bing Webmaster tools. Matt and Duanne will be sharing examples of what not to do on our sites and why. I’m going to ensure that I get a front seat for this talk, so I can totally nerd out.

Stay tuned for more blog posts on the conference and awesome SEO tactics and rules to help get your car dealership to rank and bring in more converting leads.