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GM Dealers Can Have Their Cake and Eat It Too – Cobalt & Strathcom

With the introduction of GM Canada’s new dealer website initiative, Strathcom Media Inc. remains committed to providing a premium website service to all GM dealers. We understand that GM has mandated a website solution provided by Cobalt for all GM dealers. We also understand that GM is providing significant financial penalties to those dealers who do not comply with this mandatory initiative. While dealers must have a Cobalt site, they are NOT prevented from continuing to have their primary site developed and hosted by Strathcom Media. Strathcom can host your website, provide you with online marketing services, and give you the best tools in the business for managing your inventory online. In addition, our dedicated Online Marketing Managers (“OMMs”) are all Google Analytics and Google Adwords Certified, ensuring you get quality reporting and advice on a monthly basis. Your dedicated OMM and our entire team are always here to help.

Strathcom Website Benefits

cake2 As well as using our EasyLoader vehicle management solution and our new Market Platform tool to manage inventory, we can send your data to the GM Global Connect system and Cobalt. In other words, you can have the best of both worlds: you can use Strathcom’s best in class tools and services and benefit from the financial incentives GM has put in place. Strathcom has seen many OEM-driven website initiatives come and go over the years. Having been in business since 1998, it is fair to say that we have seen every OEM-driven website initiative and they have all come and gone for one reason: they lack the personalized service required to be successful online. Your dealership is different than every other dealership. Knowing this, why would you want the same website as everyone else? Our personalized approach and custom website designs ensure that you stay ahead of your competition in the online space. So have your cake and eat it too: say yes to the Cobalt site, and let Strathcom provide you with a domain on which to park it. Get best in class website and online marketing services from Strathcom to keep you ahead of your competition. Need a better solution than what GM is offering? Contact a Strathcom Representative Today

General Motors (GM), Original Equipment Manufacturer (OEM) Program

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