How Dealerships Can Use Urgency to Increase Website Conversion
Act now! Hurry! Low Stock! Only a few items left!
Creating a sense of urgency during the sales process is a common practice in marketing, but is very underutilized in the automotive industry.
Take a look at your current website and ask yourself, am I creating a perspective sense of urgency that encourages potential customers to buy now? Are your customers aware that if they don’t act promptly, they may lose their chance to buy the product, or to benefit from the promotional offer? This practice works well, if executed properly.
Here’s how you can generate a sense of urgency to increase your sales and online conversions.
Provide Availability Information
Dealerships have a great opportunity to use the scarcity effect on their websites. When an item is perceived as being limited, the desire to have that product will increase due to the inherent fear that people have of missing out. Leverage this by providing instantaneous alerts on inventory and let customers know when the stock level is low.
Integrate a Timeline on Your VDPs
This week only! Exceptional price! You have 3 days and 4 hours to take advantage of this offer! Add a countdown to your VDPs to remind users that your offers are temporary and perishable and that they should buy before the end of the countdown to take advantage of your deal.
The search results on Expedia’s website prominently displays a “Daily Deal” function with a timer. This fuels the urgency and encourages visitors to act fast!
Show Off Your Vehicle Popularity
Show visitors the popularity of your vehicles. The popularity of a product decreases consumer uncertainty and increases demand as a result. When an item is perceived as being popular, the desire to have that product will increase.
- “15 people are looking at this SUV”
- “10 people booked a test drive in the last 48 hours”
Creating a sense of urgency doesn’t need to be complicated. If you have a website with Strathcom Media, you will have access to the tools that can achieve this for you. The result? An increase in your customers’ confidence levels in your product, and the creation of a sense of urgency that will successfully spur people to convert their interest into a purchase. What are you waiting for? Join companies like Amazon and Expedia and start creating conversion producing urgency now!
