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Strathcom Media Becomes Part of D2C Media

November 2, 2020
Today, both D2C Media Inc. (“D2C Media”) and Strathcom Media Inc. (“Strathcom”) proudly announce a joint acquisition to offer leading digital solutions to automotive dealers and OEM’s nationwide. Strathcom will continue to operate independently, but the 2 companies will work together to offer best-in-class services and broaden their offerings to their respective customers. D2C Media has also entered into a partnership with Go Auto to exclusively provide them with leading digital solutions in the coming years.
With our combined group now serving over 900 dealers, we will also gain access to multiple OEM and Automotive group relationships—and even more importantly—add 35 local digital experts to our team in Western Canada so we can better serve our 200+ local customers.
Together, D2C Media and Strathcom will employ over 100 professionals dedicated to the automotive industry and spread our industry presence locally across all 10 Canadian provinces.

Acquisition Statements

“Go Auto has enjoyed owning and growing Strathcom Media for close to 10 years but now is the right time to let it blossom in the hands of experts dedicated to digital solutions,” said Ben Cochrane, Executive VP at Go Auto. “This transaction will provide us with access to leading technologies and will allow us to go back to focusing on what matters most to Go Auto, which is operating a world-class dealership group.”

From D2C Media, CEO Gino Coutu says “This strategic investment is transformative for D2C Media and demonstrates our continued commitment to delivering new and innovative digital solutions to Canadian automotive dealers”.

Our President/CEO, BIll Warren, writes: “The most exciting part of this transaction is that existing Strathcom customers will immediately gain access to new products and technologies such as AI-based Digital Advertising, a premium automotive CRM and virtual BDC services, allowing them to further increase their digital performance and ROI and gain new levels of transparency through D2C Media’s proprietary digital-media-to-in-store tracking technology.”

Both Strathcom and D2C Media customers will be contacted shortly to get a more in-depth presentation of the combined services.

About D2C Media

D2C Media is a leading provider of digital marketing solutions for automotive dealers and consumers. The company partners with more than 900 Canadian dealers, as well as many automobile manufacturers, offering Websites, SEM, SEO, CRM and Virtual BDC services, all based on the most advanced technologies resulting in an average of 100% increase in conversion rates. Based in Montreal, Qc, D2C Media has local presence in BC, Alberta, Ontario, Quebec and the Maritimes.

About Strathcom Media

Strathcom Media is at the forefront of web development, specializing in automotive website design solutions, UX research and the latest in online advertising & syndication. From dealer websites, national advertising campaigns, to digital education courses, we create effective systems for our clients’ sales-generating arsenal and to establish our clients online presence.

About Go Auto

Go Auto operates a dealership group comprised of over 40 dealerships and 22 brands. We have one of the largest vehicle inventories in Canada, and a team of personal shoppers to help you compare vehicles, find the best deals, book appointments, and more.

For more information

Leo Hogbin
Strathcom Media

Gino Coutu
President & CEO, D2C Media
514-303-1310 xt:221

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