CRO and UX – A Perfect Match
CRO and UX are two terms that show up often when looking at analyzing and improving website performance. The practices of Conversion Rate Optimization (CRO) and User Experience (UX) may seem similar in the context of the goals you are trying to achieve, but they have unique approaches to methodology and execution…
So What is the Difference Between CRO and UX?
CRO is the process of encouraging visitors to perform specific actions (conversions) on your website. The success of CRO goals are inline with the goals of a business. An example of goal with an automotive dealership website would be to drive more website homepage visitors to book a test drive on the latest model release of a vehicle.
UX is the research and testing of a website’s usability, or simply put, how easy it is to use a website. User Experience focuses on the user first by studying their interactions with elements on a website. The focus of UX Design is to put a user’s needs as the priority by making the process of navigating through a website as seamless and easy as possible.
Not Mutually Exclusive – A Match, Instead
The uses of CRO and UX are not mutually exclusive. In fact, they complement each other to provide even more value to your website…
Through the use of UX, reaching CRO goals is even easier because tests can be made with hypotheses based on actual user data instead of a theory pulled out of thin air that needs to be proven through weeks or months of data collection and testing.
Additionally, CRO can provide focus to UX testing by helping identify problematic areas of a website design. When you have a goal in mind for your website or a feature on a specific webpage, UX testing is a perfect tool to fine-tune your design and increase usability.
User Experience emphasizes a user’s needs while Conversion Rate Optimization targets the business’s goals; using both strategies is key to building a successful and badass website. If you’d like to learn more about how we can make UX and CRO work for you and your business, then touch base with us at Strathcom Media to learn more.