SEO Archives - Page 2 of 10

Category: SEO

Why a Google My Business Profile is Essential, and How to Optimize it

December 16, 2019
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Your website isn’t your be-all and end-all anymore. Google is always adapting and changing to best serve users searching for businesses and what they want, and look to deliver that as quickly as possible (while generally keeping the user on the SERP). They can’t do that with your website, so that’s...

What Happens To My Organic Traffic After Cancelling Content Marketing?

November 20, 2019
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Strathcom Media always emphasizes the importance of producing unique website content throughout its SEO and development strategies, especially when it comes to increasing organic website traffic. As Google actively penalizes websites with either duplicate content or no on-site content from the search...

Why is My Dealership Not Outranking My Competition in Search?

November 18, 2019
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We all want to be number 1 at what we do, whether you’re LeBron James chasing down Michael Jordan, Nelly or a dealership outselling its competition. But it takes a lot of work to be number 1 in any field and outrank competitors, especially in the automotive industry, which always invites a...

Google My Business (GMB) Guideline Updates: You’re Not a Business, Man

November 13, 2019
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“I’m not a businessman/I’m a business, maaaaaan.” On Kanye West’s 2005 album Late Registration, Jay-Z rapped the line above, which would quickly become a part of the pop culture lexicon. Appearing as Gary Vee-style motivational quotes, in the Instagram bios of 14 year olds flipping sneakers,...

Clout is the New Click: Strategizing for Zero-Click SERPs

August 12, 2019
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“Yes, we’ll let you crawl us, you just make sure to give us credit when we give you the data. […] We [SEOs] made Google just as much as they made us, and all they owe us is what they promised at the outset: traffic and credit.” This is one of the most apt descriptions of the relationship between...

How Do I Choose The Best Domain Name?

June 10, 2019
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Shakespeare’s Romeo once suggested, “What’s in a name? That which we call a rose/By any other name would smell as sweet.” Since we usually see multiple variations of a dealership’s name strewn across every branded opportunity, car dealerships (and my inner theatre nerd) tend to agree with him. But...

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