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Category: Online Advertising

Google Announces New Features to Get You More Leads

Google held their highly anticipated AdWords Livestream this morning, announcing the new innovations and features they will be rolling out with to help you use their products better as a marketer and become more efficient at the digital advertising game. Strathcom was there for all the action, and...

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Display Advertising – Flash Ads vs. Static Ads

The science of online marketing is pretty simple: you need to be seen to sell cars. The average web user only spends about 5% of their time on search engines, but up to 47% of their time browsing websites in the Display Network (websites that host display advertising). That means display advertising...

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