Automotive News Archives - Strathcom Media

Category: Automotive News

Are You Ready to Build Your Website “Ford Tough”?

December 6, 2019
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Strathcom is pleased to announce we’ve been officially selected by FordDirect as a Certified Website provider for all Ford and Lincoln dealers across Canada! We’ve been delivering dealerships with online solutions for over 20 years, and we’re excited to bring our knowledge and expertise in the digital...

Steel Waiting: What American Tariffs May Mean for Canadian Automotive

August 31, 2018
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At Strathcom, we make a point of taking our client’s concerns seriously, which means staying up-to-date with the Canadian auto industry that keeps our (and our clients’) bread buttered. Talking to clients in recent months revealed a widespread concern over one issue in particular: the looming prospect...

FCA Without F or C?

August 24, 2018
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To say that Fiat Chrysler Automobiles has had a tough July is an understatement bigger than saying a nuclear bomb “goes boom”. First, they lost their leader Sergio Marchionne to complications following shoulder surgery, then to rub salt in the wound, July’s sales numbers arrived in what must have...

Cutting Their Losses: Ford Says Sayonara to Sedans

May 25, 2018
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“So long — don’t let the four-doors hit ya on the way out!” A surge in SUV and truck demand in the U.S. has forced Ford to take the drastic step of removing nearly all cars from its model lineup. Ford fans will be saying goodbye to the Fiesta, Focus, Fusion, Taurus, and C-MAX. Ford’s...

Dealers Asked, Google Listened: Google’s 2017 Dealer Playbook

October 30, 2017
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GOOGLE’S DEALER PLAYBOOK IS HERE! If you attended any of the Google Think Dealer events this fall, you know that Canadian dealers have been asking for a step-by-step guide on how to advertise on Google for years, and it is finally available. Based on Canadian automotive data, whether you are...

Automotive Innovations – what are shoppers looking for?

June 18, 2017
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It’s always interesting to see the new and upcoming technology that luxury automakers reveal at their auto shows. The technology that is released today could potentially be commonplace for vehicles in the future – and not only for luxury vehicles. This can be traced back to the early versions...

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