Can a Car Dealership Blog Increase Web Traffic by 55%?

Having a blog on your car dealership’s website shows customers that you are an authority in your industry. By posting unique content you not only show customers that you know what you’re talking about, but you also show Google that your website is a valid authority.

That’s important, because getting in Google’s good books is the key to boosting your website’s placement in SERPs (search engine results pages). Stats compiled by Hubspot found that websites with a blog had 55% more visitors on average than sites without, 97% more inbound links, and 434% more indexed pages.

What does this mean for you?

• More online visitors mean more leads, conversions and sales.
• More inbound links boost your authority in search engines, helping your customers find you.
• More indexed pages increase your website’s visibility in Google.

How Do I Get My Car Dealership Blog Started?

You can get your car dealership’s blog added right to your website domain with Strathcom Media’s Blog Package. By having your blog on your car dealership’s website domain, your main site will gain the benefit of the additional traffic brought in by your blog and rank better in Google. Want to know more? Contact us for more information on this new service.

If you’ve already signed up and you’re wondering how to take the next step, check out our ideas on 15 topics you can use to get your blog started.

Some Things to Keep in Mind

Check out this video for key points to keep in mind that separate successful blogs that bring in valuable traffic and leads with blogs that flop from the get-go:

• Post unique content:

Copy-pasting content from the web WILL NOT HELP. Keep it original. Why would Google rank a blog post that was already written somewhere else? It’s just logical that they are going to rank the original owner of duplicated content.

• Always link to other pages on your site:
  

This encourages users to visit other areas of your website and reduces bounce rates.

• Pictures speak a thousand… you know the rest.
  

Blog Posts with pictures are more likely to attract readers, especially when the photos are entertaining. Browse Google Images and save any image that pertains to your post. Add relevant keywords to your titles, including your city’s name. For example, if you have a photo of winter tires, a good title would be “[City Name] Winter Tire Sale.”

• Remember to add SEO title and description tags:
  

WordPress defaults the SEO Title to the title of your blog post, but if there is extra room add some more key words. Your description only allows 156 characters including spaces, so try to use all the space provided. Be sure to mention your city name in the description to improve local traffic.

• Share it out!

Don’t forget to share your blog post across all social media outlets including Twitter, Facebook, LinkedIn and Google+.