Taylor Zottl, Author at Strathcom Media

Reframing the Car Buying Journey, with Google Lens

December 10, 2019
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Like all things in this world, our adoption of new technology necessitates a bit of balance. While it’s okay to question how something like a Google Home might process your most intimate personal information, I generally tune out around Christmas dinner when my uncle Steve starts talking about Mark...

Google My Business (GMB) Guideline Updates: You’re Not a Business, Man

November 13, 2019
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“I’m not a businessman/I’m a business, maaaaaan.” On Kanye West’s 2005 album Late Registration, Jay-Z rapped the line above, which would quickly become a part of the pop culture lexicon. Appearing as Gary Vee-style motivational quotes, in the Instagram bios of 14 year olds flipping sneakers,...

Great Hosts, Better Events: Google Toronto & Strathcom Media present Google Connect Premier

February 13, 2019
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In today’s modern world, what with all of the online-dating and microwave dinners, certain habits—good manners if you will—have fallen by the wayside in favour of instant gratification. Why go see a movie when you could just open up Netflix? Hell, just the other day I heard a commercial over the...

Move Over Great Pumpkin, It’s a Spooky Halloween Spectacular at Strathcom

November 8, 2018
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Generally speaking, Mondays are the scariest day of the week. The thought of the upcoming week is bone-chilling, reports and emails and Susan from accounting who won’t stop talking about her cats—I mean, every day working at Strathcom is a dream! (*mutters to self* Yes, that’ll do). But sometimes,...

“They Came Highly Recommended!”: The Changes to Facebook’s Review System

September 24, 2018
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Life used to be simpler, before social media democratized everything—including criticism. Now while this can be a good thing (in theory), allowing all consumers to have a voice is an incredibly difficult system to police. Arguably the most famous —slowly becoming infamous— review site Yelp has faced...

You Ask, We Answer: Google My Business

August 16, 2018
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Welcome back to another installment of “You Ask, We Answer!” (*intense music plays*). Because when you’ve got questions, we won’t rest until we find the answers. Well, there was that one time when one of the temps fell asleep while searching for the answer, but we doused them...

Author: Taylor Zottl