strathcom2019, Author at Strathcom Media

What Are Citations? or, Don’t Sleep On Your “NAP”

January 31, 2020
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If you’re anything like me the mere mention of a “citation” conjures up awful memories of late nights in university, vainly skimming dense academic papers at 4AM in an attempt to find a source to shoehorn—I mean reference—into a paper due at 6, while my body waged an internal war due to too much...

Zero-Click SERP Changes: Deduplication Update

January 24, 2020
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Gotta Catch ‘Em All: Except When You Can’t iStock thinks this is a photo of Dolly the cloned sheep. I think it’s two sheep photoshopped onto a field. I’ll admit it now: I can be a bit of a cynic from time to time. However, I pride myself in not being a “glass is half empty,” tinfoil...

How Content Marketing Can Impact Crawl Frequency

December 21, 2019
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Comparing Apples To, Well, Faster Growing Apples We’ve often speculated about how consistent content marketing would affect how often Google crawls a site (more on that later), and hypothesized the benefits it would provide, specifically to organic traffic. Sadly, we hadn’t had the opportunity to...

SEO On A Budget

December 18, 2019
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Whether you majored in economics at Harvard, or started as a lot attendant and ended up as the general manager, you know that your dealership needs strong marketing and an even stronger online presence. How you get there? That’s not as easy. You’ll have countless agencies, platforms, and providers,...

Why a Google My Business Profile is Essential, and How to Optimize it

December 16, 2019
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Your website isn’t your be-all and end-all anymore. Google is always adapting and changing to best serve users searching for businesses and what they want, and look to deliver that as quickly as possible (while generally keeping the user on the SERP). They can’t do that with your website, so that’s...

What Happens To My Organic Traffic After Cancelling Content Marketing?

November 20, 2019
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Strathcom Media always emphasizes the importance of producing unique website content throughout its SEO and development strategies, especially when it comes to increasing organic website traffic. As Google actively penalizes websites with either duplicate content or no on-site content from the search...

Author: strathcom2019