Nathan Leverette, Author at Strathcom Media

Author: Nathan Leverette

Finding SEM-o: When You Can’t Find Your Search Ads

September 3, 2018
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I tend to walk around randomly during phone calls. A few years ago, I realized this as I saw my reflection in the glass patio doors and saw myself walking along the top of the couch. No idea why, but I’m at peace with this. I even move around absentmindedly on short calls, such as activating a new...

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Look Closer… Seeing the Difference Between Ads & Organic Search

August 15, 2018
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“Have you ever had a dream, Neo, that you were so sure was real? What if you were unable to wake from that dream? How would you know the difference between the dream world and the real world?” – Morpheus, The Matrix (1999) I had to get up from the computer and take a walk after realizing that, at...

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Supply, Demand, and The Bruising World of Online Advertising

June 15, 2018
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“If you spend 15 minutes studying business, you’ll have wasted 14 minutes. I’ll tell you everything you need to know: supply and demand.” – Chael Sonnen I always take quotes from people who get punched in the head for a living with a grain of salt. Mike Tyson interviews were entertaining, but they...

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Hero Conf 2018 Wrap Up

April 25, 2018
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The 2018 PPC Hero Conference (aka “Hero Conf” for those who prefer to abbrev) has come and gone, and we had the pleasure of traveling down to Austin to attend. As one of the largest online advertising conferences in the industry, Hero Conf attracted attendees from all over the world for a jam-packed...

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