Candace Robichaud, Author at Strathcom Media

Cool (or Creepy?) Ways to Target Your Audience

June 25, 2018
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Ever wonder why after you’ve look at a pair of shoes online, you’re continuously haunted by ads for that store, or similar products? This is the beauty, and precision, of advertising in the digital world. And while many people have an issue with this invasion into their online privacy, whether this...

What’s New and Exciting in Google Analytics for 2018?

January 31, 2018
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We as customers have very high expectations for relevant and customized content from businesses. Google is always trying to improve and understand the user’s journeys and find new ways to deliver us that data. According to Google, almost 90% of marketing executives say that understanding user journeys...

Mobile Site Speed Matters. Are you up to speed?

March 28, 2017
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Consumers and search engines have a certain level of expectation for mobile site speed and performance. If your site has problems that go unchecked, it can have a big impact. We have all visited a mobile site that has taken too long to load, got impatient, and left.

Marketing to Generation Xers on YouTube

February 17, 2017
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We all know that millennials are discussed a lot these days, but Google has just released results from their research on Generation X and their behavior on YouTube. As a Gen Xer myself, born between the mid-1960’s and late 1970’s – my generation saw a lot of changes in the way the world communicates....

Author: Candace Robichaud

Cool (or Creepy?) Ways to Target Your Audience

What’s New and Exciting in Google Analytics for 2018?

Mobile Site Speed Matters. Are you up to speed?

Marketing to Generation Xers on YouTube

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