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A Modest Request…

In the wonderful world of web, we as consumers are exposed to subliminal messages and overbearing marketing lists that have become second nature. And while automotive dealers have a plethora of knowledge, having seen the industry progress firsthand, some of the marketing ploys they ask for get lost...

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Trust Me, I’m an Expert!

  Web Designer (noun) a person who plans, designs, creates, and often maintains websites. By definition, the title of web designer seems simple. Someone who makes and maintains websites. However, it seems like even the most expert of designers spend much of their time trying to predict what...

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Affordable Luxury Vehicles: no longer a distant fantasy

That luxury vehicle you dreamed of all your life may no longer be a dream, but a reality. Luxury automakers seem to be shifting towards a broader client base, no longer only catering to the upper class. According to a study by Lightspeed/Mintel, 24% of drivers say affordability is the most important...

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Consumers in Canada and U.S. Set Record Sales in 2016

Despite the drop in oil prices that resulted in lower sales for Albertans, Canadian and American automakers had record sales years in 2016. For the fourth consecutive year, Canadian automakers have exceeded their previous year’s sales. In the Canadian sales race, Ford took the top spot with a 9%...

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