A Memorable 3 Days With Google

As a benefit of being a Certified Google Partner, we had the pleasure of spending 3 full days with Google back in July. Here is a breakdown of what we did and what we learned:

July 23, Vancouver, Rosewood Hotel Georgia – Google Partners Event

Strathcom attended the Google Partners event in Vancouver. It was a day full of informative presentations on the future of marketing, mobile and video. Google Partners including Strathcom were paired with top Google product experts who shared great information and statistics.

For example, who knew that:

• Less than 5% of businesses today are taking advantage of mobile marketing to its full potential.
• 54% of today’s buyers are turned off of brands that have poor or non-existent mobile websites.

July 24, Kelowna

On Wednesday, James Freeland of Google and Strathcom’s own TOAST host Stu Bendall took off to Kelowna for a tailor made and private information and training session with a Strathcom client. At this first-of-its kind event, Strathcom’s client had direct access to James to ask questions and learn more about Google – straight from Google. We are already excitedly planning future private events with Google and our clients!

July 25, Strathcom’s Edmonton Office

On Wednesday, James Freeland from Google made his way to Strathcom HQ located in Edmonton, AB.  James presented to the Strathcom team on internet video marketing strategies. Did you know that Canada is the #1 country in the world in online video consumption? As a Google Partner, Strathcom Media is always looking to improve our knowledge and education of the latest trends and products that Google is using and this was a great opportunity.

Our clients have important questions, so we thought we would get them answers from the source. We posed James the 5 most common questions that we get regarding online advertising in the Canadian automotive space:

For your convenience, the video has also been broken up into individual questions that you can watch in our newly redesigned Video Library.

We hope to have the opportunity to attend more of these events in the future for the benefit of our clients and our staff. Thanks to Google for putting on a great event!